Status Report

Statement of Craig E. Steidle at House Science Committee Hearing on NASA Aerospace Prizes

By SpaceRef Editor
July 15, 2004
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Statement of Craig E. Steidle at House Science Committee Hearing on NASA Aerospace Prizes
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Statement of Rear Adm. Craig E. Steidle, USN (Ret.), Associate Administrator for Exploration Systems, National Aeronautics and Space Administration

before the

Subcommittee on Space and Aeronautics, Committee on Science, United States House of Representatives

Mr. Chairman and Members of the Subcommittee, thank you for the opportunity to
appear today to discuss the past accomplishments and future promise of prize
competitions. Prize competitions are proving to be an important tool for innovation, not
only for NASA and our Centennial Challenges program, but also for private efforts like
the X PRIZE and for other federal agencies like the Defense Advanced Research Projects
Agency and their Grand Challenge competition. Congress’s attention and support will be
important in the months and years ahead to all of these efforts.

I would like to take a few minutes to describe NASA’s new prize competition program,
Centennial Challenges, including how it supports NASA’s new direction, the program’s
goals, the past prize competitions that Centennial Challenges is modeled on, and recent
developments. I will close by outlining future directions for Centennial Challenges and
describing how Congress can help support this exciting new program.

Centennial Challenges and the Vision for Space Exploration

On January 14th, President Bush visited NASA Headquarters and announced a new
Vision for Space Exploration. The Vision lays out a strategy for sustained, long-term
human and robotic exploration of our solar system and the worlds that lay beyond.
Embedded within the Vision are many difficult technical challenges, from autonomy and
communications to power and propulsion to structures and spacecraft. Meeting these
challenges will require us to unleash the best innovative talents our Nation has to offer.
Recognizing that NASA needs a dynamic mechanism for tapping the ingenuity of our
Nation, wherever it may lie, we created Centennial Challenges.

Centennial Challenges is a very different approach from how NASA, and nearly all
federal R&D agencies, have traditionally gone about technical innovation. Instead of
soliciting proposals for a grant or contract award, NASA will set a technical challenge,
the prize amount to be awarded for achieving that challenge, and a set of rules by which
teams will compete for that prize. Through Centennial Challenges, we hope to:

Stimulate Innovation in Ways That Standard Federal Procurement Cannot – By
specifying technical goals but not pre-selecting the best way to achieve them, a large
number of approaches to a problem will be developed, including unorthodox approaches
that would likely not be pursued in a traditional procurement.
Enrich NASA Research With New Innovators – Centennial Challenge winners will be
judged and earn awards based on actual achievements, not proposals. Using this
approach, we hope to reach new innovators who would not normally work on NASA
issues and find novel or low-cost solutions to NASA engineering problems that would
not be developed otherwise.

Help Address Traditional Technology Development Obstacles – In each Challenge,
multiple teams will be developing, integrating, testing, or flying various approaches to
the same technical goal. With multiple teams and multiple approaches, Centennial
Challenges will help transition new technologies into operation and address other
traditional technology pitfalls.

Achieve Returns That Outweigh the Program’s Investment – History shows that the total
resources spent by teams to win prize competitions usually exceeds the value of the prize
many times over. By having multiple teams bring varied resources and knowledge to
bear on a problem, we will get more solutions developed and tested.

Educate, Inspire and Motivate the Public – Highly visible Challenges will draw
substantial public, educator, and student interest in NASA, the competitors, and the
technical field of the Challenge itself.

Short History of Prize Competitions

Centennial Challenges is modeled on and builds on the success of prior prize
competitions in stimulating technological innovation, scientific discovery, and new
exploration achievements.

As early as the 18th century, the British government offered the Longitude Prize, a
competition for a navigational solution to the accurate determination of longitude on the
high seas. At the time the prize was set, it was assumed that the solution laid in using star
maps as navigational aides and that the winner would be an astronomer.

The solution was actually achieved by a London clockmaker and his invention, the
marine chronometer.

In the early 20th century, numerous prizes were offered for new achievements in aviation
by governments, the U.S. airmail service, wealthy individuals, and even newspapers in
both the United States and Europe. Perhaps the most famous of these aviation prizes was
the Orteig Prize for the first crossing of the Atlantic Ocean by air. Again, at the time the
prize was set, many assumed that a famous Arctic explorer of that age would win.
Instead, a relatively unknown airmail pilot named Charles Lindbergh won the Orteig
Prize and went down in history as the first person to cross the Atlantic in an airplane,
opening a new avenue of transcontinental transportation.

These two historical examples demonstrate an important advantage of prize competitions
– the ability to reach out to new inventors, innovators, and risk-takers and have them
apply their experience, thinking, and resources towards the development of novel and
unorthodox solutions. It is exactly these kinds of unexpected winners and their ingenious
solutions that we hope to identify and leverage through Centennial Challenges.

More recently, the privately funded X PRIZE Foundation has demonstrated the tradition
of prize competitions in stimulating innovative solutions to technical challenges.
Established in 1996 with the goal of demonstrating private, reusable, suborbital human
space flight, the X PRIZE spurred Mike Melvill’s June 21st test flight above 100
kilometers, making him the first astronaut to fly a vehicle developed by the private sector
to space. The achievements of Burt Rutan and Scaled Composites, the team behind
Melvill’s flight, are a remarkable private sector engineering achievement. We at NASA
are looking forward to a winning X PRIZE team, hopefully later this year.

The science and engineering community has long recognized the value of prize
competitions. In 1999, the National Academy of Engineering conducted a blue ribbon
workshop titled “Concerning Federally Sponsored Inducement Prizes in Engineering and
Science.” The central recommendation of this workshop’s report was that:

“Congress should encourage federal agencies to experiment more extensively
with inducement prize contests in science and technology.”

The workshop’s report also includes a number of important recommendations regarding
how agencies should structure and conduct prize competitions.
The Defense Advanced Research Projects Agency (DARPA) is the first federal agency to
pursue the Academy’s recommendations and establish a major prize competition. The
DARPA Grand Challenge is an annual race aimed at developing autonomous vehicle
capabilities for the battlefield, and the first race was held earlier this year in the California
desert. We at NASA have a great deal of interest in autonomous systems and robotics
and are eagerly anticipating next year’s Grand Challenge race.

Recent Developments

Building on this successful history and recognizing the potential value of prize
competitions to augment our ability to implement the Vision for Space Exploration and
ongoing NASA programs, we conducted an internal study to gather ideas for NASA prize
competitions. Two of the founders of the X PRIZE, including Dr. Peter Diamandis who
is with us here today, assisted with this study. We collected almost 130 prize competition concepts and winnowed the list to 15, which was the basis for the initial formulation of
Centennial Challenges.

However, we also recognized the need to obtain external inputs on our future prize
competitions. Since the teams competing for a particular Challenge will come from
outside NASA, we felt it was important to understand what Challenges outside
organizations would be interested in competing for and to get their thoughts on how to
structure these competitions. To obtain these external inputs, we held the first annual
Centennial Challenges Workshop here in Washington last month. The two-day workshop
was a great success, both in terms of the attendance and the inputs we received. Over
200 attendees participated, including representatives of both established and emergent
aerospace companies, representatives from other industry sectors, researchers from
universities and non-profit organizations, members of various financing communities,
educators and students, representatives of space advocacy groups, and even hobbyists and
interested members of the public. About 30 managers from NASA’s field centers, from
other federal R&D agencies, and from the X-PRIZE Foundation helped moderate the
workshop. Keynote speakers included a member of Congress, the President’s Science
Advisor, and a captain of the emergent aerospace industry. Together, these participants
provided invaluable inputs. They identified excellent prize competition concepts that
were missed by our internal study and gave us important feedback on goals and rules for
specific competitions. The inputs from the workshop are summarized in a report that is
available through a link on our website at www.centennialchallenges.nasa.gov.
Simultaneous with our workshop, the President’s Commission on Implementation of U.S.
Space Exploration Policy released its report titled “A Journey to Inspire, Innovate and
Discover.” Among the many important recommendations made by Chairman Pete
Aldridge and the Commission is that:

Congress increase the potential for commercial opportunities related to the
national space exploration vision… by creating significant monetary prizes for
the accomplishment of space missions…

The Commission goes on to state, “NASA should expend its Centennial prize program to
encourage entrepreneurs and risk-takers to undertake major space missions.” We have
taken the Commission’s words to heart and are actively exploring ambitious prize
competition concepts.

Future Directions for Centennial Challenges

My Centennial Challenges Manager, Mr. Brant Sponberg, and his staff are currently hard
at work revising their program plan based on the inputs from our internal study, the June
workshop, and the Commission report and are developing the specific prize competitions
that NASA would like to begin in FY 2004 with a few small ($250,000) prizes and then
expand the effort in FY 2005. Examples of the kinds of Challenges they are examining
include prize competitions:

For Full Missions – These would be prize competitions for the successful completion of a
challenging robotic or human space mission by a private sector organization. The size
the purses for these kinds of prize competitions would be in the single to few tens of
millions of dollars and competitors will likely include aerospace companies and
university teams. Examples include Challenges for: the first private robotic soft landing
on the Moon, the return of samples from near-Earth asteroids, or even the first private
orbital human space flight.

For Key Technologies – These would be prize competitions for the successful
development and demonstration of a technological capability that is important to future
space exploration or other NASA programs. The size of the purses for these prize
competitions would range from hundreds of thousands of dollars to a few million dollars
and competitors will likely include industry researchers, university researchers, and other
inventors. Examples include Challenges for: a more dexterous astronaut glove; an
aerocapture mission demonstration; a highly accurate descent and landing system;
autonomous robots capable of retrieving science samples from Earth environments that
are analogous to those on other worlds; a highly-efficient and low mass power
distribution system for robotic or human bases on other worlds; and highly efficient lunar
resource processing techniques.

To Leverage Partnering Opportunities – These would be prize competitions for technical
goals and capabilities that are common between NASA and other organizations. The size
of the purses for these prize competitions would range from hundreds of thousands of
dollars to a few million dollars. Partners would cost-share the purse with NASA or be
responsible for competition administration. Partners could include: professional
organizations, corporations and non-profit research organizations, other federal R&D
agencies, hobbyist organizations, and public space advocacy groups. Examples include
Challenges for: an autonomous, low mass drilling system for accessing underground
science samples and resources on other worlds and on Earth; an improved power storage
system for rovers and for various Earth-based applications; a fully autonomous
unmanned aerial vehicle for cargo delivery; high strength-to-weight materials; and a solar
sail mission to provide space weather data for various government customers.

For Educational Enrichment – These would be prize competitions to excite and
encourage college and secondary school students to pursue educations and careers in
science, technology, engineering, and math. The size of the purses for these kinds of
prize competitions would range from the thousands to tens of thousands of dollars.
Examples include a robot “survivor” contest and a contest for a model rocket that must
launch after being dropped from a certain height and re-land.

In all of these competitions, it will be important to review the proposed rules to ensure
that: they are fair, objective and transparent; that they cannot be “gamed” by
competitors; and that they will attract a strong field of competitors. Depending on the
size of the prize purse, we plan to subject the draft rules for each competition to
independent internal and/or external review. In the case of the largest prize competitions,
we will likely have a public comment period to obtain additional inputs on draft rules.

With the exception of those prize competitions targeted at students, we plan to make all
Challenges open to any U.S. competitor who is not a federal employee. My program
manager is committed to keeping overhead costs low so the maximum amount of funding
is available for prize purses. We will shortly release a request for information (RFI) to
solicit inputs on how to structure Centennial Challenges support and maintain low
overhead.

Congressional Support Is Key

Congress is important to the success of Centennial Challenges. NASA has requested
specific authority from Congress to conduct large prize competitions with purses up to
$50 million in size and to retain funding for prize purses over multiple years. Both of
these authorities are important to maximize the utility of Centennial Challenges. Without
them, the ability of Centennial Challenges to conduct prize competitions for space
missions or significant technology demonstrations and to partner with other NASA
programs will be greatly diminished. NASA’s FY 2005 budget request for Centennial
Challenges is $20 million, and NASA has included a $2 million reprogramming change
in the FY 2004 Operating Plan to undertake a few small ($250,000) prizes.

Centennial Challenges is an exciting and integral part of NASA’s new direction. It
represents an opportunity to reach new communities of innovators and to find novel
solutions to hard technical hurdles. I greatly look forward to our future prize
competitions, the new approaches that they will inject into our programs, and to one day
shaking the hand of our first Challenge winner. Thank you for the forum that the
Committee provided today. I look forward to responding to your questions.

SpaceRef staff editor.