National Academy of Engineering Launches New Website

The National Academy of Engineering recently launched the new Changing the Conversation website. The goal of the new site is to promote broad implementation by the engineering community of the findings and recommendations presented in the 2008 NAE report, “Changing the Conversation: Messages for Improving Public Understanding of Engineering.”

The website addresses the image problem that engineering currently is facing. Important facets of this problem include the public’s perception of engineering, the lack of diversity in the engineering field and how the United States compares with other countries in terms of its engineering workforce. Recommended messages and taglines, examples of messaging by other organizations, and tips for effective messaging are provided on the site.

Engineers and others interested in the future of the profession are encouraged to join the conversation by registering at the site.

Visit the new website at http://www.engineeringmessages.org/.

Questions about the Changing the Conversation website should be directed to Greg Pearson at gpearson@nae.edu.