NASA Strategic Communications Framework Validation Session Presentation
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NASA
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Strategic Communications Framework Validation Session
Robert Hopkins, Assistant Administrator
Office of Communications Planning
16 November 2006
The Office of Communications Planning (OCP) is charged with developing long-term communication strategies and plans for increasing public awareness and understanding of NASA’s mission and goals.
What is a Strategic Communications Framework?
A Guide to implement Strategic Communications
- It is a document which includes message architecture, target audiences, new outreach mechanisms, and strategies for implementation.
- It can be used to build support throughout the Agency for Strategic Communications plans and activities.
- It is an actionable document that evolves.
A Strategic Communications Framework Guides the Agency’s Communications
Purpose
- You are here today for the presentation of the NASA Strategic Communications Framework.
- We are requesting your inputs by Monday, November 27, 2006.
Together, we embark on a new Communications Approach for the Agency.
Today is the first step.
