Space Commerce

Space Marketing Campaigns Heat Up

By Marc Boucher
April 26, 2012
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Space Marketing Campaigns Heat Up

United Launch Alliance has launched another salvo in the space marketing campaign war with its latest video title “What We Believe”. Dan Collins, Chief Operating Officer, opens the video saying it’s not about the “smoke and fire”, which coincidentally is what Pratt and Whitney Rocketdyne called their marketing video four months ago.
SpaceX as well has posted several marketing videos. Here’s a sample from each company. The marketing wars through these short slick videos are aimed squarely at securing each companies position in the limited markets going forward.

Pratt and Whitney Rocketdyne “Smoke and Fire”

SpaceX Next – Falcon Heavy

SpaceRef co-founder, entrepreneur, writer, podcaster, nature lover and deep thinker.