WorldSpace Satellite Radio Launches Global Subscription Campaign; Initial Focus on American and British ExPats
WorldSpace Corporation announced the
first multinational satellite radio subscription plan available across the
WorldSpace Satellite Radio global footprint, which covers Europe, Asia, the
Middle East and Africa. The initial target market for phase one of the global
subscription roll out will be American and British Expatriates living and
working abroad, including the US Military. WorldSpace is the global digital
media and satellite technology company that created the new medium of
satellite radio delivery for Digital Audio Radio Services (DARS).
Integrating some of the world’s most recognized media brands including Fox
News, National Public Radio (NPR), Bloomberg, Radio Caroline, talkSPORT, BBC,
and Virgin Radio UK, with world class original content programming including
music, motivational spoken word and dozens of international channels, the
“Home Team Radio/Brits Abroad” subscription offering will be available for
$9.99 U.S. with special additional receiver subscription and multi-year
incentives. Subscription and receiver sales will be available beginning mid
April 2004 on line at www.worldspace.com and via phone through WorldSpace
Global Customer Service. A complete list of the WorldSpace Satellite Radio
subscription offering, retailers and dealers is available on-line at
www.worldspace.com.
WorldSpace Satellite Radio began broadcasting throughout the world in 1999
with all channels free to listeners with the purchase of portable digital
satellite radio receivers. WorldSpace was the first satellite radio company
to test audience acceptance of subscription satellite radio in 2000 with
limited national and regional offerings first available in India, South Africa
and Europe. “Regardless of their geographic location, consumers show a strong
interest in the choice of portable or mobile satellite radios that feature
unique, compelling content and programming. The programming we will be
offering with this package is largely unavailable from the limited terrestrial
(AM/FM) radio present in the countries we will be serving,” said Andy Ras-
Work, COO for WorldSpace.
The WorldSpace satellite Radio advantage for U.S. Military stationed
within the WorldSpace global footprint outside of the Americas was detailed by
Wilson Baker, Jr., Senior Vice President of the Government Sales Unit (GSU) of
WorldSpace Corporation, who is a Viet Nam era and Desert Storm veteran. “As a
former member of the military, I know how important a connection to home can
be for so many. Familiar songs and voices can go a long way for morale as
well as immediate connection to breaking world news. Among our business
solutions for governments and corporations, my Team has been working with PX,
MX and NX around the world to offer our digital satellite radio receivers for
sale to members of the U.S. Military.” WorldSpace GSU Solutions are available
on the GSA Schedule. Families and friends of troops stationed around the
world can purchase and send WorldSpace Satellite radio receivers and
subscriptions as gifts by visiting www.worldspace.com.
The launch of Satellite Radio in the United States in 2001 provides
distribution of WorldSpace original content programming previously unavailable
in America. Consumer appeal and mass acceptance of Satellite Radio stateside
has been proven by the recent sales/subscriber milestones surpassed by XM
Satellite Radio, utilizing some proprietary WorldSpace technology to deliver
satellite radio to over 1.5 million customers throughout the continental
United States. WorldSpace produces four of the full-time music channels
delivered to US subscribers by XM.
About WorldSpace
WorldSpace is the pioneer of satellite radio delivery for digital audio
radio services (DARS). WorldSpace serves Asia, Europe, the Middle East and
Africa. Through its subscription-based service, WorldSpace broadcasts news,
music and educational programming to a global service area that includes more
than four billion people and targets its programming to consumers,
governments, and other organizations. The company leverages its two
geostationary satellites, AfriStar and AsiaStar, and its ownership of broad-
spectrum licenses to deliver more than 100 digital quality audio channels per
satellite as well as multimedia content directly to WorldSpace Satellite Radio
receivers. Proprietary and patented WorldSpace technology is used by
America’s most successful satellite radio service. Headquartered in
Washington, D.C. and with offices in Europe, Asia, Australia, the Middle East
and Africa, WorldSpace is led by a seasoned management team with deep radio,
international broadcasting and communications experience. For more
information, visit our website at www.worldspace.com. Pick up Press kit and
content line up at Satellite 2004 Exhibition Floor March 2-5 in Washington
D.C. WorldSpace Satellite Radio (Government Sales Unit) Booth
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