Press Release

The Mars Institute Unveils its Logo Demonstrating a Bold Blend of Technical and Artistic Creativity

By SpaceRef Editor
May 16, 2003
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Mountain View, CA, – The Mars Institute proudly announces the introduction of its new logo today as part of its ongoing strategy to position the institute as a leader in the effort to further the scientific study, exploration, and public understanding of Mars.

The new logo’s primary elements consist of:

  • The Sun, Earth and Mars.
  • A transfer orbit.
  • An astronaut helmet with visor plate.
  • The sun reflecting off the visor.
  • The Mars Institute name.

The elements that form the logo symbolize the institute’s vision of Mars exploration and its pursuit of research that
includes not just scientific studies of Mars itself, but also of how to get there and of how studies on Earth, in
analog environments, can help understand Mars and its exploration. In addition the Mars Institute supports ongoing
robotic exploration of Mars and is supportive of the human exploration of Mars.

“Our new logo shows our commitment to the ideals we set forth when we founded the Mars Institute,” said Marc Boucher,
the Mars Institute’s CEO. “We are committed to the long term scientific study of Mars and we envision playing a
prominent role in advancing and implementing the exploration of Mars.”

Becky Brown of the award winning design firm Lunar Design of Palo Alto, California, designed the logo concept based on
some initial drawings and input provided by institute members Pascal Lee and Marc Boucher. Lunar also implemented the
logo across a range of business communications, including letterhead and business cards, used by the institute.

After learning of the Mars Institute and its goals, Lunar generously donated its time and services to this project. “We’ve
always enjoyed the challenge of taking a celestial body and using it to communicate an organization’s brand,” said
Brown. “We feel that the Mars Institute is forward-thinking in the area of Mars exploration, and we’re quite pleased to
have been members of their design team.”

To view the Mars Institute’s new logo please visit our web site at:

About Lunar

Lunar creates what’s next in successful design. The firm’s clients come to Lunar to get serious about applying
design value in business. With a portfolio of highly successful products that have generated tens of billions of
dollars in sales, Lunar has been among the top 10 award-winning industrial design firms for the last 10 years,
according to Business Week magazine. Founded in 1984, Lunar provides full service product and brand development and
has offices in Palo Alto and San Francisco, CA. More information about Lunar is available at

About the Mars Institute

The Mars Institute is a non-profit public benefit corporation registered and incorporated in both the United States
and Canada whose purpose is to further the scientific study, exploration, and public understanding of Mars.
The Institute:

  • Develops, implements and supports high quality peer-reviewed scientific research about the planet Mars, its present nature, and its climatic, geologic and possibly biologic evolution, including through analog studies (investigations of similarities and differences between the Earth, Mars and other planets);
  • Analyzes, develops and implements concepts, technologies and strategies for the exploration of Mars, by robotic systems and humans;
  • Informs the public on the results, progress, and benefits to humankind of Mars exploration through the development and implementation of educational and public outreach activities.

For more information, please contact:

Marc Boucher, CEO (Email)
Mars Institute
Tel.: +1 (250) 380-4614

SpaceRef staff editor.