Space Shuttle ‘Pantry’ to be Stocked with Trident Chewing Gum
Trident(R) Sugarless Gum Celebrates 25th Year (and beyond…) on the Space Shuttle
When the Space Shuttle Discovery launches this week on its mission to the International Space Station, NASA astronauts can once again take comfort knowing that Trident(R) sugarless gum will be along for the ride.
“In the fast-paced environment of a space mission, you tend to reach for something that delivers great flavor on the go,” said Dr. Thomas Jones, a former NASA astronaut who flew four shuttle missions and has written a new book about his experiences — “Sky Walking: An Astronaut’s Memoir.” “Whether working on the shuttle or inside the Space Station, Trident was always there, floating right inside my ‘velcroed’ pocket.”
This year marks the 25th anniversary of the Space Shuttle program, and the makers of Trident(R) say they’re proud to have been part of Shuttle missions for each of those 25 years. The Space Shuttle Discovery is scheduled to launch on Saturday, July 1.
“Cadbury Adams is proud to supply three classic Trident flavors — Original, Cinnamon and Spearmint — for the crew on board this historic 25th anniversary mission,” said Brad Irwin, president of Cadbury Adams USA LLC. “We hear that astronauts like Tom Jones chew Trident for the same reasons all of us earth-bound gum-chewers do — because it keeps our mouths clean and fresh, it tastes great and, as always, it’s sugar-free. It’s only appropriate that Trident has such a wonderful relationship with the Space Shuttle. After all, Trident was the first gum in space!”
Trident(R) sugarless gum will forever be linked to the early days of America’s space program, as it traveled with the Gemini astronauts in 1964. According to NASA, Trident(R) has been placed in the Space Shuttle “pantry” — along with other popular snacks requested by crew members on Shuttle missions — since the Space Shuttle program got off the ground in 1981. Astronauts at times will turn to Trident(R) while in flight to help them clean their teeth between meals.
“America’s space program is all about innovation, and we try to bring that same approach to chewing gum,” said Jesse Keifer, a ‘gumologist’ and Director of Cadbury Schweppes’ Science and Technology Gum Center of Excellence. “We are working to develop great new flavors and new benefits. That commitment to innovation has resulted in products like Trident White(R), which whitens your teeth, and Trident Splash(TM), the first center-filled pellet gum which delivers a surprising splash of flavor. Perhaps these new Trident products will be along for the ride when Americans travel to Mars!”
About the Trident(R) Family of Sugarless Gums
The Trident family of products includes four lines of sugarless gums. Trident is available in seven great-tasting flavors: Original, Bubble Gum, Cinnamon, Spearmint, Tropical Twist(R), Crystal Frost(TM) and Watermelon Twist(TM). Each flavor can be purchased in 18-piece packs and 40-piece multi-packs (eight 5-piece packages).
Trident White(R) is a great-tasting gum that uses a proprietary technology to help whiten teeth and prevent stains, providing 2-Way Whitening Power(TM). Trident White is available in five flavors: Spearmint, Wintergreen, Peppermint, Cool Rush(R) and Cinnamon Tingle(TM). Each flavor of Trident White is available in a 12-piece single pack and a 3-pack multi-pack.
Trident Splash(TM) delivers a satisfying chewing experience that entertains the mouth. The Trident family’s newest chew is a unique combination of textures with a liquid-filled center surrounded by soft, chewy gum and a sweet, crispy outer shell. Trident Splash is available in two great flavors, Peppermint with Vanilla and Strawberry with Lime, and can be found nationwide in a 9-piece single pack and 3-pack multi-pack.
Trident Strawberry fusion flavor, which includes six sweet and six sour strawberry-flavored pieces in each pack, and new Trident Green Apple fusion flavor, which includes six sweet and six sour apple-flavored pieces in each pack, allow consumers to create their own unique taste combinations with every chew. Each flavor is available in a 12-piece single pack and a 3-pack multi-pack.
All Trident sugarless gum products can be found in convenience, mass merchandise, drug stores, grocery stores and other retail outlets. To learn more about the Trident family of sugarless gum please visit http://www.tridentgum.com or contact the Cadbury Adams consumer line at 800-524-2854.
About Cadbury Adams
Headquartered in Parsippany, New Jersey, Cadbury Adams USA LLC, is the U.S. confectionery business unit of Cadbury Schweppes plc — the world’s top confectionery company (and the only confectionery company to span chewing gum, confectionery and chocolate categories), and one of the world’s leading beverages companies. The brand portfolio of Cadbury Adams USA LLC includes some of the best-loved confections in the US, including Trident(R), Dentyne(R), Halls(R), Bubblicious(R), Sour Patch(R), Swedish Fish(R), Chiclets(R), Certs(R) and new Stride(TM), The Ridiculously Long Lasting Gum(TM). Cadbury Adams USA “firsts” include the first vanilla pellet gum (Dentyne Ice(R) Vanilla Chill(TM)), sugar-free pellets with two contrasting flavors in every pack (Trident Strawberry fusion flavor), soft-chew gum with intense breath-freshening power (Dentyne Fire(R) Cinnamon Spice and Dentyne Ice(R) Cool Frost) and the first center-filled pellet gum in the US (Trident Splash(TM)). Trident(R) Tropical Twist(R) was one of the first fruit-flavored gums to lead the fruit category. Our people create brands people love with passion, dedication and drive. Approximately 375 colleagues work at Cadbury Adams USA. For more information visit http://www.cadburyadams.com.
Swedish Fish is a registered trademark of LeafSverige, AB, used under license.
Media Contacts:
Katharine Beyer, 973.909.2040 Katharine.beyer@cs-americas.com
Ben Eckerson, 717.232.5554 x134 beckerson@neimangroup.com
