Herring Media Group Coordinates Worldwide Media Campaign for Expedition to Film Space Station’s Re-Entry
Global marketing media strategist, Herring Media Group is
attracting the world’s attention once again as part of a unique
expedition to film and broadcast over the Internet the re-entry of
Russia’s Mir Space Station.
The largest man-made object ever to re-enter the Earth’s
atmosphere, the Mir Space Station is expected to produce a tremendous
fireworks display, as the 140-ton structure bursts into flames over
the South Pacific and plunges into the ocean.
“We have every intention of being right there to see and film it
all,” says Chairman and Executive Creative Director of HMG, Marc
Herring. In addition to conceiving some of the most innovative event
marketing strategies of the last fifteen years, Herring, a principal
organizer of the observation expedition, has been a leader in the
development of commercial applications for the still unsettled realm
of space.
“We are currently exploring several opportunities on behalf of our
clients. Space exploration is a new marketing frontier, and HMG is an
early pioneer,” said Herring.
Joining a team of Russian cosmonauts, respected scientists and
space enthusiasts, Herring Media Group is helping to create what may
potentially be the largest Internet broadcasting event yet. Organizers
anticipate 5-10 million unique website visitors in the 72 hours
following Mir’s re-entry, making the Internet broadcast one of the
largest, if not the largest, broadcast in Internet history.
“This has been a multi-staged effort for us. Not only are we
helping to coordinate expedition logistics, we are also managing the
intense interest of the world’s media,” reported HMG spokesperson,
Helen Schneider.
Mir’s dramatic re-entry into Earth’s atmosphere is attracting the
attention of individuals and organizations the world over, and HMG has
found itself once again in the eye of the hurricane. With nearly every
major news organization in the world expressing interest in the
expedition’s unique video footage and website traffic expected to
reach historic levels, Herring Media Group’s extensive experience
producing and managing both live and online events has proven
invaluable.
To obtain this unique footage and accomplish the expedition’s
mission, HMG is using several airplanes with multiple HDTV cameras and
an award-winning film crew. RadioShack, the expedition’s primary
commercial sponsor, is providing connectivity technology so that crew
members can be in direct communication with Russian Mission Control,
NASA’s US Space Command, the European Space Agency and the
international media throughout the flight. With constant updates from
the world’s various space agencies, the Mir Re-Entry Observation
Expedition will plot a course that closely parallels that of Mir over
the South Pacific.
About Herring Media Group
Herring Media Group, Inc. (HMG), a creative agency based in
Sausalito, California, develops advanced information design and
commercial communications for an exciting array of entertainment,
educational, and corporate clients, including RadioShack, RCA, Proctor
and Gamble, Lexus, Chrysler, Gap and Levi Strauss & Company. In
addition to the production of events, entertainment programming, and
historic occasions, HMG specializes in non-traditional and
experimental mixed-media executions, including the heroic illumination
of urban skylines with live and recorded media. The firm provides
alternative solutions for advanced marketing communications throughout
the world and beyond. HMG is a principal organizer of the Mir Re-Entry
Observation Expedition, and is actively involved in a number of ISS
and Deep Space projects. For further information concerning HMG’s
clients and services, please contact HMG at 415/332-7133.
