Countdown to Space Commercialization Has Begun; Pizza Hut(R) Is First Company in History to Place Logo on Proton Rocket
Today marks T-Minus 23 days in the
official countdown to space commercialization.
On July 12, the world’s
largest proton rocket — carrying the permanent living capsule (Service
Module) of the International Space Station — is scheduled to lift off from
Kazakhstan and will showcase the Pizza Hut logo prominently displayed on the
fuselage.
“We’re always looking for innovative ways to take pizza to new heights,”
said Randy Gier, chief marketing officer, Pizza Hut.
“What bolder way to
fulfill our mission to take pizza where no pizza has gone before than to be a
very visible element of this great space initiative.”
More than 500 million viewers from around the globe are expected to tune
in and watch the rocket lift off.
The mission is critical to the overall
operation and success of the International Space Station, a 16-nation
initiative involving the United States, Russia, Canada, Japan, Brazil,
Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain,
Sweden, Switzerland and the United Kingdom.
Once assembled, the station will
provide 46,000 cubic feet of pressurized living and working space for
engineers and scientists.
Pizza Hut provides a variety of pizzas to approximately 28 million
customers around the globe each week.
The Company is known for pizza
innovation, variety and value and offers an extensive line of core products,
including Pan Pizza, The Big New Yorker Pizza, Stuffed Crust Pizza, Hand-
Tossed Style Pizza and Thin ‘N Crispy® pizza and highly popular new
introductions such as The Edge(TM) pizza.
Pizza Hut, a division of Tricon Global Restaurants, Inc. is
the world’s largest pizza restaurant company, with more than 7,100 restaurants
and delivery units in the United States and more than 3,000 units in 86
countries.
The company is the recognized leader of the $25 billion pizza
category.
Those hungry for more information can go to the Pizza Hut home page
at www.pizzahut.com.
