B612 Foundation CEO and Co-Founder Ed Lu on 60 Minutes This Sunday

The B612 Foundation, dedicated to opening up the frontier of space exploration and protecting humanity from asteroid impacts, is providing information to media on this event:

B612 CEO and Co-Founder Dr. Ed Lu will be interviewed by Anderson Cooper on 60 MINUTES, airing this Sunday, October 6, 2013 (7:30-8:30PM, ET/PT) on the CBS Television Network.

Please arrange all media interviews through: Ian Murphy, Media Contact, ian@lucidity-llc.com; T. 310.689.6397

About the B612 Foundation

The B612 Foundation is a nonprofit 501(c) 3 organization dedicated to opening up the frontier of space exploration and protecting humanity from asteroid impacts. The B612 Foundation is carrying out the first privately managed interplanetary space mission.  The B612 Sentinel Space Telescope will find and track threatening asteroids before they find us.

The name B612 is derived from the asteroid home of the Little Prince in the 1943 best-selling children’s novela, “Le Petit Prince,” the most famous work of Antoine de Saint-Exupery.  In the book, the Little Prince came to realize that “what is essential is invisible to the eye.” This axiom holds true for humanity as well, as perhaps the most important challenge facing us is the half million Near Earth Asteroids in the sky  – out of sight and out of mind of most people on Earth.

The B612 Foundation believes that humanity can harness the power of science and technology to protect the future of civilization on this planet, while extending our reach into the solar system.  Our view is that we are not passengers on Space Ship Earth – we are the Crew.

MEDIA CONTACT: Please arrange all media interviews through: 

Ian Murphy, Media Contact, ian@lucidity-llc.com; T. 310.689.6397