NASA Strategic Communications Framework Validation Session Presentation

Status Report From: NASA HQ
Posted: Wednesday, November 22, 2006

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Strategic Communications Framework Validation Session
Robert Hopkins, Assistant Administrator
Office of Communications Planning
16 November 2006

The Office of Communications Planning (OCP) is charged with developing long-term communication strategies and plans for increasing public awareness and understanding of NASA's mission and goals.

What is a Strategic Communications Framework?

A Guide to implement Strategic Communications

  • It is a document which includes message architecture, target audiences, new outreach mechanisms, and strategies for implementation.
  • It can be used to build support throughout the Agency for Strategic Communications plans and activities.
  • It is an actionable document that evolves.

A Strategic Communications Framework Guides the Agency's Communications


  • You are here today for the presentation of the NASA Strategic Communications Framework.
  • We are requesting your inputs by Monday, November 27, 2006.

Together, we embark on a new Communications Approach for the Agency.

Today is the first step.

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