NASA Internal Memo: New Office of Communications Planning

Status Report From: NASA HQ
Posted: Friday, June 30, 2006


Point of Contact: Dean Acosta, Office of Public Affairs, (202) 358-1400

New Office of Communications Planning

Deputy Administrator Shana Dale today announced the formation of the new Office of Communications Planning (OCP). The OCP will focus on new and innovative ways to engage and inform a broader cross-section of the American public about NASA activities through the development of new technology and tools, enhanced outreach mechanisms and key partnerships, and will develop long-term communication strategies and plans for increasing public awareness and understanding of NASA and its missions. The OCP will be a part of the Strategic Communications organization, and the assistant administrator of this new office will report to the chief of Strategic Communications.

Dale has named Senior Advisor Robert Hopkins as assistant administrator of the new office. Prior to joining NASA, Hopkins served as associate administrator of Public Affairs for the U.S. Environmental Protection Agency. Hopkins' other government service includes directing communications for the Office of Science and Technology Policy, Executive Office of the President, where he was responsible for managing media relations, providing strategic communications support and coordinating communications on science and technology issues across government agencies. Previously, he worked as external affairs director for the National Oceanic and Atmospheric Administration.

Prior to joining government, Hopkins worked in management roles for strategic communications firms focused on the high tech sector. From 1990 to 1995, he served in the U.S. Navy, translating and analyzing foreign language communications and critical intelligence.

Hopkins earned a bachelor's degree from the University of Maryland and a master's degree from the George Washington University Graduate School of Political Management.

This notice is being transmitted by NASA INC in the Office of Public Affairs. For more information on NASA INC products and services, or visit the NASA INC Web page at

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